The latest from Flolyt

Field notes on revenue leakage, causal measurement, and what we get right and wrong building AI agents that touch money.

Featured

Attribution is a story your model tells you. Holdouts are what happened.

Attribution models distribute credit for revenue that may have arrived anyway. A holdout measures what actually moved. Here's the difference, and when attribution is still fine.

Samson Olaoluwa · Jul 28, 2026 · 7 min
treated holdout lift
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Engineering

What we got wrong building AI agents in our first year

Four design decisions we shipped, watched fail, and rebuilt — including the one where we made our agents talk less and they got more useful.

Aug 15, 2026 · 8 min
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Comparisons

Gainsight, ChurnZero, and the limits of the health score

Customer health scores tell you who is at risk. They don't tell you why, or who has to fix it. Here's an honest comparison of the CS platforms and where the gap sits.

Aug 14, 2026 · 10 min
Revenue intelligence

Your team relearns the same lesson every eighteen months

Institutional knowledge leaves when people do, and the same revenue problem gets rediscovered from scratch. Here's what a memory system has to store to actually prevent it.

Aug 13, 2026 · 7 min
objection open
Product

What a Room actually is, and why it isn't a Slack thread

A Room is a scoped decision space with weighted evidence, open objections, and a recorded outcome. Here's what makes it different from a chat thread, and when a thread is fine.

Aug 12, 2026 · 8 min
change event
Revenue leakage

Your support team found the leak six weeks ago

Support sees every revenue problem first and has no mechanism to escalate a pattern. Here's why ticket data is your earliest leak detector, and how to read it.

Aug 11, 2026 · 7 min
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Engineering

How we built identity resolution that refuses to merge

A false merge is worse than a missed one, and the two errors are not symmetrical. Here's our confidence model, why we never merge below 0.90, and what it costs.

Aug 10, 2026 · 7 min
change event
Revenue leakage

Refunds are a diagnosis you're throwing away

Most teams treat refunds as a cost line to minimize. Refund reasons are the highest-signal, lowest-noise diagnostic data in your business. Here's how to read them.

Aug 8, 2026 · 7 min
Revenue intelligence

The ten-stage revenue lifecycle, and who owns each one

Most lifecycle models have four or five stages and one owner per stage. Both are wrong. Here's a ten-stage model built around who actually has to act.

Aug 7, 2026 · 9 min
treated holdout lift
Measurement

Causal vs. correlational: how to tell if your tool actually knows why

Most analytics tools present correlation with the confidence of causation. Here are the two things a causal claim requires, and five questions to ask any vendor.

Aug 6, 2026 · 9 min
change event
Revenue leakage

Discount dependency: the margin leak nobody owns

No single discount approval looks unreasonable. Together they reset what your customers believe your product costs. Here's how to measure it and who has to fix it.

Aug 5, 2026 · 8 min
priced on revenue, never on seats
Company

Why we price on your revenue, not your seats

Per-seat pricing taxes the exact behaviour our product depends on. Here's our full pricing model, the reasoning behind it, and the ways it can go wrong.

Aug 4, 2026 · 6 min
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Comparisons

The best Braze alternatives for teams who need the why, not just the send

An honest comparison of Braze alternatives — Customer.io, Iterable, Klaviyo, MoEngage, and where a revenue intelligence workspace fits instead. Including when to keep Braze.

Aug 3, 2026 · 12 min
automatic proposed blocked human approves
AI governance

Your AI agent should not be allowed to email your customers

Autonomous agents that can reach customers are a governance failure waiting to happen. Here's the permission model we enforce, and where autonomy is genuinely fine.

Aug 2, 2026 · 7 min
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Comparisons

CDP vs. revenue intelligence workspace: what each one is actually for

A CDP unifies and activates customer data. A revenue intelligence workspace decides what to do about it. Here's where the line sits, and why most teams need both.

Aug 1, 2026 · 9 min
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Engineering

Why we ship "unavailable" instead of guessing

Most analytics tools quietly treat missing data as zero. We made unavailable a first-class value instead. Here's the reasoning, and what it costs us.

Jul 31, 2026 · 6 min
change event
Revenue leakage

The second-order cliff: why your best cohort never comes back

Second-order rate is the most sensitive early indicator in consumer businesses, and it responds to things marketing doesn't control. Here's how to find the deploy that caused your drop.

Jul 30, 2026 · 8 min
change event
Revenue leakage

Involuntary churn is a finance problem wearing a retention costume

Failed payments get counted as churn and handed to the retention team. The cause is in your payment stack, the fix is in your retry logic, and the money is the cheapest you'll ever recover.

Jul 29, 2026 · 8 min
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Comparisons

Flolyt vs Clari: forecasting the number is not the same as finding where it went

Clari forecasts pipeline for enterprise sales orgs. Flolyt diagnoses cross-functional revenue leaks in operational data. An honest comparison, including the Salesloft merger and where Clari wins.

Jul 28, 2026 · 13 min
Revenue intelligence

What is a collaborative revenue intelligence workspace?

A collaborative revenue intelligence workspace connects live operational data to a root cause, a dollar figure, an owning team, and a recorded decision. Here's how the category works, and what it doesn't replace.

Jul 27, 2026 · 8 min
Revenue intelligence

What is revenue leakage? A stage-by-stage breakdown

Revenue leakage is money you already earned and lost to preventable causes. Here's where it hides across ten lifecycle stages, who owns each one, and how to tell.

Jul 25, 2026 · 10 min